DSA's Training Development Tips
Are You Doing Everything You Can to Get Full Attendance in Your Programs? (Continued)
Marketing the Workshop to Other Business Units
Sample E-Mail for Initial Contact
One way to begin your internal marketing program for The Instructional Developer Workshop is an e-mail to training managers throughout (company). As professional developers and managers of corporate instruction, they’re likely to appreciate the benefits of attendance by trainers, training managers, and perhaps subject matter experts. You can work with key training managers to disseminate accurate information and ensure strong support for the workshop.
Send an initial e-mail to training managers throughout (company). If possible, address each manager by name in the body of the e-mail. This example shows one initial approach to (company) training managers; feel free to modify it in any way.
Sample e-mail:
(Manager’s name),
Hello! As (your position) for (business unit), I’m pleased to announce a special running of The Instructional Developer Workshop for (company) on (dates). The workshop will be presented by Darryl L. Sink & Associates, Inc. You can check out their web site at www.dsink.com. (If appropriate, mention any previous experience (company) has had with Darryl L. Sink & Associates, Inc.)
The workshop is an intensive three-day training, designed for in company presentations and is Fortune 500–tested. Its goal is to help (company) create and manage instructional programs that consistently meet business needs. I think it offers real professional and business benefits, and I’d like to see wide attendance by trainers throughout (company). I’ve attached a brief overview of the workshop, and will be glad to answer questions and give you the complete details. I’ll touch base with you by (date), or you can reach me any time at (phone number) or (e-mail address). Many thanks and I look forward to speaking with you soon.
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